A top-notch paper written by one of my esteemed colleagues

This is a very high-quality and well thought out assignment I received from one of my groupmates. For quality purposes it is best if you have a few shots of Jager beforehand, it actually makes more sense as you will see shortly:

Broadcast Media Outline:
Two different types of broadcast Ads

First Slogan: Show your unique ID
‘This is obvious your juice”

This creative strategy targets pleasure parents who are like to make their children with unique juice. Children who have own juice drinks should have self confidence among their friends. Then, they satisfy their social motivation among classmate and friends.

There are three episodes about kid’s societies.
(1) In playground, children enjoyed their picnic. One kind finds the fresh grape juice on a table and asks “Whose juice is it?’, other kid answers “ This is obvious Tom’s juice”. Then, screen shows unique label fresh juice with slogan “This is obvious your juice”
(2) While girls play with dolls, they are thirsty and pick juice bottle on a table. One raspberry juice bottle left on a table and one kid asks “who is not in room?” and answers “This is obvious Olga’s juice” Then, Screen shows unique label raspberry juice with slogan “This is obvious your juice”
(3) One neighbor approach one noise house/place in afternoon and wonder “whose birthday is today?” Then, look at one unique orange juice bottle in the ground and say “This is obvious Katy’s birthday”. Then, Screen shows unique label orange juice with slogan “This is obvious your juice”

(4) Our creative Ads stimulate customer’s feeling and appeal on unique juice. Those episodes will add sound/ music, color, lighting, speakers and so on. Showing unique label orange juice with slogan “This is obvious your juice” in end of each Ads is similar strategy with what Nike Ads repeat its slogan “ Just it do”

Second Slogan is related health.
Because of low involvement and low difference brand, various campaign themes will attract more various targeting audience such as our pleasure and health parents. Our strategy should be to repeat various messages with more image marketing than knowledge.