Thursday, February 11, 2010

Memorable Quotes from GSOM

There were many words of wisdom that you will hear from your experiences in GSOM:

"I went to WPI and forgot how to speak to girls. Then I went to GSOM and forgot how to speak English. Now I can speak to girls I just can't speak to them in English." - Unknown Alumni

"I came out here to study with Americans, not to study with Chinese people!"

Another student walking into orientation for the first time: "WHAT THE FUCK?!"

Sorry, that's about all I have to work with. I couldn't understand most of what else was said over the past two years.

Top 10 Reasons to do a Clark MBA

1) You don't know how to speak English and want to pawn all of the work on one of the few Americans
2) You are American and know that is you don't attend some other poor guy will be the only white man in the program
3) You fall for crappy lines from the marketing staff such as: "We are not ranked as high as schools like Harvard, but we are just as good (we just have no way to show it)"
4) You want the once in a lifetime experience of speaking to possible suicide bombers first-hand
5) You want foreigners to treat you like a second-class citizen in your own fuckin country
6) Your religion requires you have a legitimate reason to kill yourself and you know GSOM is about the best reason you can come up with
7) You want to prepare for the day in which the remaining Commies are going to officially take over the United States
8) You need an excuse to build up your drinking tolerance
9) You get to be part of developing brilliant nwe slogans such as "This is Obvious Your Juice" and "Just it do"
10) Clark is an evironmentally conscious school and has taught you that setting $60,000 on fire is a waste of trees and that it makes more sense to waste that money on a single worthless sheet of paper
11) You fail at Life
12) You are sado-masochistic
13) You want to witness how forced diversity actually leads to racist thinking

A top-notch paper written by one of my esteemed colleagues

This is a very high-quality and well thought out assignment I received from one of my groupmates. For quality purposes it is best if you have a few shots of Jager beforehand, it actually makes more sense as you will see shortly:

Broadcast Media Outline:
Two different types of broadcast Ads

First Slogan: Show your unique ID
‘This is obvious your juice”

This creative strategy targets pleasure parents who are like to make their children with unique juice. Children who have own juice drinks should have self confidence among their friends. Then, they satisfy their social motivation among classmate and friends.

There are three episodes about kid’s societies.
(1) In playground, children enjoyed their picnic. One kind finds the fresh grape juice on a table and asks “Whose juice is it?’, other kid answers “ This is obvious Tom’s juice”. Then, screen shows unique label fresh juice with slogan “This is obvious your juice”
(2) While girls play with dolls, they are thirsty and pick juice bottle on a table. One raspberry juice bottle left on a table and one kid asks “who is not in room?” and answers “This is obvious Olga’s juice” Then, Screen shows unique label raspberry juice with slogan “This is obvious your juice”
(3) One neighbor approach one noise house/place in afternoon and wonder “whose birthday is today?” Then, look at one unique orange juice bottle in the ground and say “This is obvious Katy’s birthday”. Then, Screen shows unique label orange juice with slogan “This is obvious your juice”

(4) Our creative Ads stimulate customer’s feeling and appeal on unique juice. Those episodes will add sound/ music, color, lighting, speakers and so on. Showing unique label orange juice with slogan “This is obvious your juice” in end of each Ads is similar strategy with what Nike Ads repeat its slogan “ Just it do”

Second Slogan is related health.
Because of low involvement and low difference brand, various campaign themes will attract more various targeting audience such as our pleasure and health parents. Our strategy should be to repeat various messages with more image marketing than knowledge.